Think Piece-Week 13

This was probably the first or second times that I have read even part of the Facebook Privacy Terms and Google Privacy Terms. I say even part of because when I first read them I did not read them all the way. I realized that I never read much of the Privacy Policy of anything on the Internet. I usually read the bold parts and sometimes I will skim some of the sentences. I probably should read them more than I do, but I think I have a false sense of security. I did not read the Privacy Terms when Facebook and Google had on their websites that there was something different about each. I ignored them and forgot about them. Although I do not look at Privacy Terms, I am usually have only specific things on Facebook. My email address is not even able to be looked at by my friends.


I think, as I said, I have a false sense of security that I like. I know that it is not real, but I like having the false sense. This, although a little different reminds me of when the school had identifying things such as social security numbers taken off online. It makes me wonder if that I also have again a false sense of security that I will not have to deal with that again, although I had more of a false sense of security before it happened.

Think Piece-Week 9

I think the most interesting part of the article, “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software” is that I did not think of a Web 2.0 or Web 1.0. I know some things, for instance Netscape, I have not seen since elementary school and/or before elementary school; however, I thought of them as things we did not go on on the Internet anymore, or that are not on the Internet anymore. I do not understand a lot about Internet technology, but I do know that 2.0 and 1.0 are not the same in terms of Internet technology.

The other thing that was interesting in the article is that Tim O’Reilly wrote about blogs. When I was in middle school, I like blogs, and then I thought they weren’t used often when I was in high school. Now, I see them more often, or at least, as also mentioned, “opinion columns.” And, this is the first blog I have used since my freshman year of college.

Another thing that was a very little bit interesting is that out of the websites written in the article, I know of more 2.0 websites than 1.0 websites, but I do know some of the 1.0 websites.

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Think Piece-Week 6

I think the most interesting thing was the article “Do You Know Where Your Commercials Are?” Although not the main thing that was talked about, I did not know that Spike had a lot of commercial in a row. I have watched Spike before and do not remember that many. It was also interesting because I thought that the places that had commercials knew what television show they would have a commercial in. I would like to know if companies know the specific amount of commercials for their company that are on a channel, such as, for instance, nine per day.

Something else interesting is rep firms versus ad networks. I am not sure that I could specifically say which is which to someone, but I understood which is which based on what the article says. The article is “Ad Networks and Rep Firms: Know the Difference.” It took me a little bit and the analogy to know which is which.

I also think the article “Upstart Challenges ComScore, Nielsen Web-Traffic Counts” has some interesting things. It said that “if users access a site from multiple computers, they’re counted multiple times. Alternatively, multiple people use the same computer, they’re counted only once.” Although I do not think that the latter can be changed, I do not like that. Also, I do think the former can be fixed if it is something that one must be on an account for.

Think Piece-Week 5

I think the most interesting thing I read from the article was that there are that many "metrics." I knew about some including clicks and hits. I did not know that there was a difference between hits and visits. According to the article, I think that visits is just which website you are on, but hits is what you are doing on the website you go to. I did think it was interesting that the article had a “Table” and had five parts to it, which are comarketing success, usefulness, targeting efficiency, stickiness/user relationship quality, exposure/popularity. Some of the metrics were in two of the parts, such as visits.

Another thing that was interesting was that I did not know that an article would say stickiness. According to the article, stickiness is the “composite of number of users, frequency, recency, and average time per visit/visitors.” I had assumed what stickiness meant when I saw the word, and I believe that I was right. I think the word stuck out because I thought it was a funny word, especially for an article that is professional. A lot of the metrics I knew would be, but I did not realize that there was that many.

A third thing I found interesting was unique visits and visits. I heard about unique visits, but I was not sure what they are. The article stated that unique visits are “usefulness of the site (number of visitors)” and “number of unique users.” The article stated that visits are “usefulness of the site (number of visits)” and “ number of user sessions.” I still am not sure the difference.

Think Piece-Week 4

I think the most interesting thing was that it made me think I the difference between ads on television and online. I think I try to not care about online advertisement more than television. The advertisements I view, if not television, are usually video online, but I do not like advertisements.

Think Piece-Week 3

I think I was found out most was that I did not know a lot about advertising when it comes to online. I did not know any of the companies they talked about. I feel partially like I should know them, but partially that it is not bad because in 1994 I was 2 or 3. I knew that advertising was used a lot, however. One type they talked about was going to the ad, "clicking," and I heard about that my freshman year in college.