Monday, February 13, 2012

Think Piece-Week 6

I think the most interesting thing was the article “Do You Know Where Your Commercials Are?” Although not the main thing that was talked about, I did not know that Spike had a lot of commercial in a row. I have watched Spike before and do not remember that many. It was also interesting because I thought that the places that had commercials knew what television show they would have a commercial in. I would like to know if companies know the specific amount of commercials for their company that are on a channel, such as, for instance, nine per day.

Something else interesting is rep firms versus ad networks. I am not sure that I could specifically say which is which to someone, but I understood which is which based on what the article says. The article is “Ad Networks and Rep Firms: Know the Difference.” It took me a little bit and the analogy to know which is which.

I also think the article “Upstart Challenges ComScore, Nielsen Web-Traffic Counts” has some interesting things. It said that “if users access a site from multiple computers, they’re counted multiple times. Alternatively, multiple people use the same computer, they’re counted only once.” Although I do not think that the latter can be changed, I do not like that. Also, I do think the former can be fixed if it is something that one must be on an account for.

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