Think Piece-Week 5

I think the most interesting thing I read from the article was that there are that many "metrics." I knew about some including clicks and hits. I did not know that there was a difference between hits and visits. According to the article, I think that visits is just which website you are on, but hits is what you are doing on the website you go to. I did think it was interesting that the article had a “Table” and had five parts to it, which are comarketing success, usefulness, targeting efficiency, stickiness/user relationship quality, exposure/popularity. Some of the metrics were in two of the parts, such as visits.

Another thing that was interesting was that I did not know that an article would say stickiness. According to the article, stickiness is the “composite of number of users, frequency, recency, and average time per visit/visitors.” I had assumed what stickiness meant when I saw the word, and I believe that I was right. I think the word stuck out because I thought it was a funny word, especially for an article that is professional. A lot of the metrics I knew would be, but I did not realize that there was that many.

A third thing I found interesting was unique visits and visits. I heard about unique visits, but I was not sure what they are. The article stated that unique visits are “usefulness of the site (number of visitors)” and “number of unique users.” The article stated that visits are “usefulness of the site (number of visits)” and “ number of user sessions.” I still am not sure the difference.